Using multiple Deal IDs, one impression can be entered into multiple PMPs and the results evaluated against each other. However, Deal IDs can contain a lot more information than a tag, and won’t slow the functionality of the page load or ad. Not every preferred deal will use Deal IDs, as some will use tags. That said, they provide information on prior agreements that may have been arranged with preferred deals or programmatic guarantees. Setting negotiations for the Deal ID can be time-consuming and require extra steps. The buyer and seller share the number to help identify who is allowed in the auction or able to bid on a specific ad inventory. Publisher ad servers generate a unique number called a Deal ID for each bid request. Yet, PMP has shifted into the primary spot as a more popular solution for ad spending in recent years. The RTB process gleans instant information about the user, and PMP includes information on the audience and their location, which allows advertisers to target specific audience segments with their ads.įor years, the open exchange has been the most common form of programmatic advertising. These semi-exclusive spots allow more control and better quality for the advertiser, and allow them to selectively choose the inventory they want to bid on. It works well when publishers want to get top dollar for premium space, and advertisers want to place ads on premium space. PMP deals can be mutually beneficial for both parties. PMP falls under the umbrella of real-time bidding (RTB), where publishers invite a limited group of advertisers to bid on top spots. What is a private marketplace (PMP)?Ī private marketplace (PMP) offers selectable ad spots. Private marketplaces offer more control in ad placement and typically offer prime placement. A private marketplace (PMP) is an auction with a limited audience of advertisers selected by the publisher.
0 kommentar(er)
